SynPlexa
Food Retail & Ready-To-Eat Consulting
Open Your Business
in Hungary
Откройте свой бизнес
в Венгрии
in Hungary
Откройте свой бизнес
в Венгрии
We support international businesses entering Hungary and Central Europe - from finding the right location to opening the doors.
Планируете открыть магазин или ресторан?
Мы сопровождаем выход бизнеса на рынок Венгрии и Центральной Европы - от поиска подходящей локации до открытия.
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Site Search & Negotiations
Поиск локации и переговорыLocation search and assessment, landlord negotiations and commercial terms.
Поиск и оценка объектов, переговоры с собственниками и согласование коммерческих условий.
- Permits & Project Support
Документы и сопровождение проектаDocumentation and permit support, with project coordination through to opening.
Сопровождение разрешительной документации и координация проекта до открытия.
- Food Retail StrategyConcept
Positioning
Business Model - Fresh & OperationsStore Operations & Processes
Central Kitchen & Production SetUp - Ready-to-Eat & ScalingRTE assortment and SKU strategy
Pricing and Unit Economics
Scaling Across Locations
How We Work
Fast diagnostic of your current model; Clear action plan (no theory);
Hands-on support during launch; Focus on profit and scalability
___________________________
develop ready-to-eat concepts
optimize assortment and margins
improve in-store production and sales
central kitchen setup
product line development
cost optimization (food & labor)
packaging and shelf-life strategy
validate concept
build financial model
launch MVP
prepare for scaling
From Concept to Profit
higher revenue per store
stronger, controlled margins
expansion across locations with a clear model
- Many SMEs struggle with unclear strategies, weak marketing, low sales, and team issues. Often there are no transparent numbers, KPIs, or digital tools in place making growth difficult.
- We bring structure and clarity. From market research and growth strategies to HR automation, we help businesses set up transparent finances, strengthen marketing, and streamline operations.
- With the right tools and strategy, your business gains focus and control: stronger sales, motivated employees, efficient processes, and reduced costs. Instead of struggling with declining margins or resistance to change, you build a scalable foundation for sustainable growth.
- DiagnoseWe find where the business is losing money and why it doesn’t scale.BuildWe create a model that works in real conditions — product, operations, and margins aligned.ScaleWe turn the model into a repeatable system for multi-location growth.What We Deliver to Your Business
- Food Retail ConceptsBuilt for demand, repeat purchase, and margins
- Profit & Unit EconomicsClear margins, no hidden losses
- Operations That WorkSimple, controlled, and scalable
- Scale Without ChaosGrowth with structure and control
LeadershipReal experience in the food retail, operations and suitable business models- Dr. Novikoa KseniiaFounder Food Retail & RTE Consultant
25+ years in food retail and FMCG. Led operations across 120 stores (€50M+ turnover) and delivered 2× EBITDA growth, 23,000-SKU transformation and a €25M transaction.
Expertise in retail expansion, site selection, commercial negotiations, assortment strategy and RTE. Built and scaled a 2,000 m² central kitchen with 350 staff and 24/7 production, and currently leads retail site sourcing and expansion projects in Hungary.
- Novikov VadimDigitals Systems & Technology Support
Supports SynPlexa’s digital infrastructure, website and internal technology solutions. Provides technical support for the company’s digital tools and helps implement practical solutions for retail analytics, operations and project development.
- Novikov IgorSenior Business Development & Strategic Projects Manager at SynPlexa
He is responsible for developing the company’s projects across the CIS and Central Asian markets, with a particular focus on food retail and ready-to-eat food production. His expertise includes the development of central kitchen and food production concepts, assortment matrix design, and the optimization of production and operational processes. He supports projects from initial business analysis and concept development through to implementation planning and launch preparation.
Contact us+36308874326synplexa@gmail.com